Driving north along the stunning Pacific coastline, the salty breeze fills the air as we approach the mist-covered Long Beach Peninsula—our destination: Snow Peak Campfield. This isn’t just any camping site; it’s a transformative experience that redefines what it means to be immersed in nature – restorative, rejuvenating, and peaceful.
Nestled between Portland and Seattle, Snow Peak Campfield is the brainchild of the renowned Japanese camping brand Snow Peak, which has been creating high-quality outdoor gear since 1958. Founded by Yukio Yamai, an avid mountaineer with a vision, the brand has evolved from a small hardware store in Tsubame-Sanjo, Japan, to a haven for outdoor enthusiasts worldwide. And in 2024, they opened their first U.S. campsite in Long Beach, inviting us to experience the beauty of nature through a unique Japanese lens.
A Harmonious Connection With Nature
At Snow Peak, camping isn’t merely about setting up tents and roasting marshmallows. It embodies a philosophy that embraces the interconnectedness of life and nature. “Food, clothing, shelter, work, and play—all of these should be infused with the joy of nature’s presence,” proclaims the brand. Instead of conquering the outdoors, we blend seamlessly into it, allowing nature's calming essence to rejuvenate our spirits.
As I step into the forest and approach the campground, I am instantly captivated by the Japanese-inspired aesthetics that greet me. Each detail, from the layout to the amenities, is a gentle reminder of the breathtaking connection we can foster with the natural world around us. Here, the goal of camping is to commune with nature, be it "flowers, birds, the wind, or the moon (kachōfūgestu)." It’s no wonder that Snow Peak was named one of "TIME's 100 World's Greatest Places of 2024."
Camping Without the Hassle
Now, you may be wondering: How can we truly unwind in a camping environment? What about the daunting tasks of setting up tents or the constant anxiety of finding a clean bathroom? And what if we fail at cooking dinner? The frequent visitors to Snow Peak Campfield assure you: No worries!
Here, everything is designed for comfort. Whether you choose a spacious, open campsite or a pre-set tent, you can dive into nature without the usual camping stress. For those who prefer a touch of luxury, I recommend the Jyūbako Suite—a climate-controlled tiny cottage that feels like a whimsical haven. Picture this: a cozy queen bed, a private bathroom, and a kitchenette, all neatly arranged in a minimalist wooden box, reminiscent of the exquisite, colourful Japanese New Year’s celebration dishes beautifully packed in a jūbako box.
Rejuvenation Through the Japanese Spa and Food Experience
One of the most tantalizing aspects of Snow Peak Campfield is the Ofuro Spa. Inspired by Japan’s revered bathing culture, this open-air bath (rotenburo) is a delightful indulgence. Stepping into the wide, welcoming tub, facing wide open towards the neighboring forest, I’m greeted by the rustling leaves around me and the gentle sounds of nature. The soothing fresh air gently touches my warm cheeks as I sink into relaxation, feeling profoundly connected to my surroundings. It opens up all your sensations towards what surrounds you, nature, and the people around you.
When I finally got out of the tub, as my mind drifts, I fantasize about enjoying a warm cup of coffee, perhaps with some delicious bites from the campsite's café. And yes, Snow Peak understands that being close to nature doesn’t mean forgoing urban comforts. The on-site restaurant and shop showcase an array of local delicacies, from artisan coffee to gourmet dishes. The café's natural modern design, adorned with beautiful wood grains and warm washi paper hanging lights, creates the perfect setting to savor a meal with friends and family.
I can't resist sampling the offerings: Miki opts for a savory Japanese hot dog, while I eagerly dig into a plate of smoked oysters from the Willapa Artisan Kitchen. And throughout, hints of Japan dot the atmosphere—refreshing ramune drinks, onigiri triangles, and even a charming daruma doll perched on the bookshelf.
Dripping A Cup of Coffee Outside
This isn’t just camping; it’s a retreat into a calmer, more connected self. Snow Peak’s exquisite camping gear—that started it all—invites you to indulge in the experience. Imagine sipping your morning coffee while surrounded by majestic trees, the sound of waves crashing in the distance, and nothing but tranquility in sight.
The signature titanium mug with foldable handles is exceptionally lightweight, yet sturdy enough to be placed directly over a heat source. Putting the foldable coffee dripper made of stainless steel on top of the mug, the traditional pour-over coffee setup is done instantly. It reminded me of the origami folding papers; the dripper can be folded completely flat, which is extra handy for carrying and storage.
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We grabbed the mug and the dripper, set a fire on the Takibi fire grill, another flagship product, and brewed our coffee with the water I boiled. The coffee dripping from the dripper hits the titanium bottom, making a pleasant tinkling sound. Seconds later, the good smell of coffee wafted through the clear, crisp air.
Alternatively, our single-serve coffee is perfect for camping, too. The rich aroma and the bittersweet flavor of Hokkaido Blend emanate every time you open the freshly sealed package.
Takibi, a Fire to be Shared
At first glance, you may think the Takibi fire grill is no different from an ordinary barbecue set. Or rather, some may even think it is way too small and much less reliable for outside cooking - a campsite barbecue should be one of those sturdy, colossal, heavy-duty ones, which are big enough to cook a huge chunk of meat for a dozens of your guests, shouldn`t it? However, here I see another expression of Snow Peak's philosophy towards camping.
The square format of the Takibi grill, surrounded by an octagonal firing table, invites your group to sit around the fire. This is the very concept of the Takibi fire: the fireside is as vital as the fire itself, where you share the moment with each other—sitting and cooking together, eating together, chatting together. Sharing all processes, from food preparations to campsite cooking and eating, can be an even more enjoyable experience. Campsite barbecue does not necessarily involve masculine competition. Sharing is caring, right? It is not surprising that they named their signature ramen dishes after this warming fire.
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The fire grill can also be set up without the table or the grill as a freestanding campfire to keep you warm as it gets cold at night. Luckily, we had a clear night sky with the full moon lit through the trees.
An Excursion to Astoria
The attraction of the Snoe Peak campground goes beyond the grounds. Across the Columbia River is a beautiful small town called Astoria, Oregon, which is a great day escape for people from Portland. There is much to see and do in this historical port city with nostalgic reminiscences of the days of the American Old West.
A must-try is the Fort George Brewery, named after the fur trading company that brought economic success to Astoria in the 19th century. This family-operated, local brewery offers finely crafted beers directly from the tap or in bottles or cans featuring modern, funky designs. We could also walk through one of their breweries. To conclude the tour, there's no better thing than a freshly poured glass of flagship beer, Vortex IPA.
A few minutes ' walk from Fort George, down along Duane Street, brings you to another must-see and try – where you will suddenly spot a fishing boat on the right side of the street, and if it is not a too windy day, you must see a line of people waiting for their turn. The converted boat houses the Bowpicker Fish and Chips, selling beer-battered Albacore tuna with chunky outside and tender inside, laid over a bed of thick steak fries awaiting a dip into the vinegar sauce. My bad, it was so finger-licking tasty that I finished my whole portion before I took a single picture of the food.
Health-conscious friends who know my love of green tea might be interested in leafy, fruity luxury at the Willapa Bay Heritage Farm. They pursue sustainable farming by demonstrating their practice, educating the Future Farmers of America.' The over two hundred chickens offer not only colorful chicken eggs but are part of the farm's circular eco-system, providing organic fertilizer to grow organic vegetables and fruits.
And last but not least, I must introduce the previous spot of our one-day excursion, the Willapa Oysters (30002 Sandridge Rd, Ocean Park, WA 98640). Yes, you are guessing right! -- the oyster farm produces the delicious smoked oyster I had earlier from the fridge in the Snow Peak Campfield café. Without a single flaw, it was the best Kumamoto Oyster I ever had in my whole life growing up here.
So, whether you're an experienced camper or a first-time adventurer, Snow Peak Campfield in Long Beach beckons with the promise of serenity, comfort, and an unforgettable connection to the beauty of nature. It was a lovely surprise to discover the peace in this Japanese-inspired oasis, where every moment is designed to be restorative.
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About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese tea and coffee connoisseur, writer, and the founder and CEO of Japanese Coffee Co. and Japanese Green Tea Co., both part of Dream of Japan.
His journey began with a mission to introduce the world to the unparalleled quality of Japanese green tea. Through Japanese Green Tea Co., he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—an innovation that led to multiple Global Tea Champion awards.
Building on this success and his passion for Japanese craftsmanship, Kei expanded into the world of coffee, pioneering the launch of Japanese Coffee Co., the first company to bring Sumiyaki charcoal-roasted coffee to a global audience. His dedication to authenticity and quality ensures that this traditional Japanese roasting method, once a well-kept secret, is now enjoyed worldwide.
Beyond tea and coffee, Kei has also introduced Japan’s legendary craftsmanship to the world through Japanese Knife Co., making handmade katana-style knives—crafted by a renowned katana maker—available outside Japan for the first time.
Kei’s journey continues as he seeks out and shares the hidden treasures of Japan, one cup and one blade at a time.
Learn more about Kei
